Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" — starting with the example of 19th-century design thinker Isambard Kingdom Brunel.


pin This talk was presented at an official TED conference, and was featured by our editors on the home page. http://www.ted.com/talks/tim_brown_urges_designers_to_think_big
Designer
Tim Brown is the CEO of the "innovation and design" firm IDEO — taking an approach to design that digs deeper than the surface. Full bio

Source: www.ted.com