—EMPATHIZE—
Research
Understand
Communicate
Hear / Observ
Methods:
Heuristic Review
Card Sorting
Interviewing
Personas
Ethnography
Analytics
Usability
Qualitative / Quantitative

—DEFINE—
Users
Context
More methods
Tools
Tasks
Goals
User Needs Statements
Target / Persona (Who)
User Need (What)
Insight (Why) [Why they value it]

—IDEATE—
Artifacts
Brainstorm
Sktetch
Mock
Flows
Wireframes

—PROTOTYPE—
Information Architecture (IA)
Structure
Storyboard
Role Play
Details
Affordances

—TEST—
Feedback
Iterate
Deliver
Launch




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